E-commerce marketplaces have been a game changer when it comes to online retail trading in India. The ecommerce market players have been resorting to any means possible to acquire a customer base for the purpose of enhancing their gross merchandise value. For some years these online players have been able to lure customers by providing deep discounts to them which has as a result increased the tendency of the customers to rely more on such e-commerce offers and sales.
Is Dumping of Foreign Capital to Offer Discounts “Anti Competitive”?
Updated: Jan 18
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